Gift Market, a prominent player in the corporate gifts industry, sought to refresh their web banners to better showcase their diverse product categories. Their goal was to stand out from competitors with visually striking banners that would captivate their audience and enhance their online presence.
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Client Name / GiftMarket
Project Type / Photography
Industry / Fashion, Food, Corporate, etc.
Objective: Create eye-catching banners that captivate your audience and elevate your online presence, setting you apart from the competition.
Deliverables: lifestyle photos, lookbook shoot
Gift Market’s extensive range of products, including “Tshirts and Jackets,” “Custom USBs,” “Drinkware,” and more, required a web banner design that could effectively categorize and highlight each product category.
The project faced several hurdles including managing diverse product sizes and colors to avoid clutter, and sourcing props from various suppliers. Additionally, photographing larger items like umbrellas required a creative solution as they were too large for the studio.
Briefly explain the technical aspects (e.g., equipment used, studio setup, lighting techniques, camera angles, or drone shots for videography).
Overview: The shoot took place over two full days, focusing on creating 15 impactful images. We managed challenges such as the rooftop shoot for large items and ensured each shot was perfect by adapting to on-the-fly conditions.
Behind-the-Scenes: The rooftop shoot for umbrellas presented a unique challenge with wind interference, requiring precise timing and adjustments to achieve the desired results.
Editing: Each image underwent detailed editing, averaging 1.5 hours per photo to achieve the high-resolution quality needed for web and print.
The refreshed web banners effectively showcased Gift Market’s products and differentiated them from competitors. The high-resolution images were versatile for both web and print, enhancing their marketing materials.
The successful execution of the project strengthened our ongoing relationship with the client, who has engaged us for various projects over the past three years.
Explain how the project benefited the client’s business (e.g., increased sales, improved brand perception, better social media engagement).
Sample chart description
Briefly explain the technical aspects (e.g., equipment used, studio setup, lighting techniques, camera angles, or drone shots for videography).
