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UNDER ARMOUR – AMITA

Brand Video

Project Summary

Our team was commissioned to produce a video featuring Singaporean fencing athlete Amita, with the objective of highlighting her unique character within a strict time frame of only 20 minutes. The client was particularly interested in showcasing Amita’s personality, rather than simply promoting their brand. We were instructed to create a video that emulated the style of Instagram reels, and to achieve this, we employed four different types of camera to capture the footage. Additionally, we were responsible for capturing high-quality images for use on the client’s social media platforms.

DOP: Sylvester Lim
Sound: WenXin
Assistant: Celestina
Editor: Christian
Client: Under Armour

 

 

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