At GradePixel, we believe in the power of ideas and always opt for only the highest quality execution. Let us push the boundaries of what can be achieved with photography and videography – your imagination is our only limit!

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Food
Photography

Our food photography services blend the latest technology with skilled expertise to create mouthwatering visuals. Our professional food photographers are equipped with state-of-the-art equipment, ensuring every texture, colour, and flavour in your culinary creations is captured with precision.

And we go beyond just taking pictures; our high-quality retouching services refine and enhance each image, making your dishes look simply irresistible. Partner with us to transform your menu items and food packaging into enticing images that engage and inspire. Elevate your culinary brand in Singapore with professional food photography that makes a lasting impression.

What is Food and Beverage Photography?

Food photography — or F&B photography — is the art of capturing the appeal of food and drink items. It’s about creating images that make viewers crave and desire the featured culinary delights.

The Importance of Professional Food Photography

Expertise in Food Styling: Professional food photography goes beyond mere photo-taking; it involves food styling to make each dish look fresh, vibrant, and appetising. Our team at GradePixel employs specialised techniques and collaborates with skilled food stylists to create visually appealing presentations that truly makes your dishes shine.

Brand Representation: Our photographers and stylists work closely with you to ensure the photographs align perfectly with your brand’s message and identity, capturing not just how great your dishes look, but also the essence of your culinary creations.

Engagement and Appeal: Professional food photography captivates your audience, drawing them into the sensory experiences your brand offers. High-quality images evoke emotions and desires, encouraging viewers to engage with your brand.

Quality and Detail: With professional photography, every detail from the texture to the colour of your food is meticulously captured, showcasing the quality and care that goes into your culinary creations.

The Creative Journey in Food Photography

Embark on a creative journey in the art of food photography with us, where our years of expertise ensure a seamless and straightforward process tailored to the unique demands of culinary imagery.

Step 1: Brief & Quotation

Provide us with your food photography project requirements; if we seem like a good fit, we will send over a quotation tailored specifically to your budget. Once everything is agreed upon and an initial deposit of 50% is made, we can proceed to the pre-production stage — it takes little more than a few clicks to start creating something beautiful!

Step 2: Pre-Production

Our team is dedicated to capturing the essence of your culinary creations. We work closely with you, choosing the perfect props, selecting ideal shooting locations, and crafting mood boards that resonate with your brand’s identity. Our wide network offers access to the finest food stylists, ensuring each dish is presented at its most tantalising.

Step 3: Production

In the heart of the process, our team passionately crafts visuals that cater to your unique taste. Embracing either a hands-off or hands-on approach, we tailor the production to your preferences. Throughout the shoot, your feedback isn’t just welcomed — it’s a crucial ingredient in our recipe for success. Each piece of input you provide shapes the final masterpiece, ensuring the images we capture resonate deeply with your vision.

Step 4: Post-Production

After we have shot your project, the next step is to edit the photos and videos. This will also be a collaborative process; we want to ensure that our clients are always satisfied with the outcome, and that they have had an active role in getting there. You can expect to receive ample revisions based on any feedback you may have, before receiving a top quality, polished final product. Rest assured that you will be able to release your work with absolute confidence.

Our Food Photography Services

1x Food Photographer and 1x Assistant
Professional Food Styling Services by our Stylists
Professional Photography Equipment & Lights
Provision of Standard Props (e.g., cutlery, backgrounds)

Detailed Photo Editing for Final High-Res JPEGs, delivered via Google Drive within 5 to 7 business days

PRICING:

Starts from
Half Day (up to 4 hours): $900 Comes with 6 edited images
Full Day (up to 8 hours): $1800 Comes with 12 edited images
Additional $180 for on location fee

Note: Additional images can be purchased separately at $100/image

Book Your Exclusive Trial Shoot with Us Today!

Experience the Quality Difference: Schedule a no-obligation 30-Minute trial photoshoot to showcase your product’s true potential!

Types of F&B Photos

GradePixel offers all sorts of professional food photography services in Singapore, including but not limited to:

  • Menu Photography
  • Product Packaging
  • Advertising Campaigns
  • Cookbooks
  • Editorial Content
  • Social Media Marketing

Our experienced team excels in capturing the visual appeal of culinary creations, ensuring your images entice and engage your target audience, regardless of the type of F&B photos you are seeking.

Our Clients & Testimonials

We have known Sylvester for many years and back then he was one of the first few photographers to push the boundaries for food photography in Singapore. Now fast forward to 2022 where he has a nice roomy studio and a full team to help us with creative development for our new brand, it has certainly been a god-send! What we really enjoy about working with Sylvester is his openness and flexibility to discuss new ideas all in the name of artistry. He doesn’t just shoot what you think you want but makes many helpful suggestions to give you his creative input which is so refreshing amongst other photographers we have worked with. We are very glad to have his as a creative partner and his rates are fair and reasonable. What more could one ask for ☺️. We look forward to more exciting collaborations as we continue our brand building!

Ernie V

SuperFood

It was the first time that I selected GradePixel for a videography project and I would proudly say that I have made the right decision. The working experience with the team was great. Sylvester is a very creative director and often gives great ideas during videography shooting. This project was faced with many challenges due the tight timeline as well as exceptionally high expectation of the video output. Sylvester continues to provide great support and ensure all my requirements were met. With Sylvester and his team, i managed to close the videography project with high quality and standard. We will definitely have the opportunity to work together again. 🙂

Carol L

Schindler, Singapore

We've been working with Team GradePixel (Mainly Sylvester) ever since we embarked on our social media marketing journey. His photos are really well composed and he is very professional in the way he communicates his ideas and the direction for each photoshoot. We've worked with many photographers and can confidently say that Sylvester is one of the better ones and we value what he has contributed.

Wayn

Katong Catering

I've been getting my company product photography done from GradePixel for over 6 years now and I absolutely love the quality of work they do. They do a very clean and precise job as that is what my product photography requires. Would definitely recommend going to them. Prices are reasonable and work is done on time.

Manav S

Omni, Singapore

We've been working with GradePixel. Previously Vincent and recently with Sylvester. We are very pleased with the outcome. Prices are justifiable and not overpriced like some other vendors. We were selling serious medical products which can be very dull and hard to style. But Vincent as a junior photographer could produce work equivalent to a senior photographer, which shows great standard of work GradePixel is capable of producing. Kudos!

Michelle O

Bion, Singapore

Our Works

Get in touch!

Are you looking for some help with an issue or do you just have a question? Our team of friendly and knowledgeable staff are available to answer your questions and provide assistance. We’re here to make sure that all of your inquiries are answered quickly and efficiently. Whether it’s something related to our services, or anything else you may need help with, we’ll be more than happy to lend a hand. Don’t hesitate — click on the WhatsApp button to contact us and take advantage of our expertise!

    Frequently Asked Questions about Food Photography

    Do you have a question about our food photography services? See the list below for our most frequently asked questions. If your question is not listed here, feel free to contact us!

    How does GradePixel's studio space and equipment compare to other photography studios in Singapore, and what benefits does this offer for food photography? + -

    GradePixel’s studio is a spacious, two-story facility spanning 3,200 sqft, making it larger than most photography studios in Singapore. Our well-equipped studio offers a range of benefits to clients, including:

    1. Full-featured kitchen: Our studio features a proper kitchen complete with an induction cooker, oven, and microwave, making it an ideal setting for food photography projects.
    2. Extensive props room: We have a vast collection of props available on-site, saving clients time and effort in sourcing them independently.
    3. Diverse background options: Our studio offers a wide variety of background colours and textures to choose from, ensuring your images have the perfect backdrop to complement your products.
    4. Custom prop fabrication: We understand that some projects may require unique or hard-to-find props. At GradePixel, we can help fabricate custom props to meet the specific needs of your project.
    5. Convenience and efficiency: Our spacious and well-equipped studio allows us to handle multiple projects simultaneously, streamlining the production process and ensuring timely delivery of your images.

    By choosing GradePixel, clients can take advantage of our top-notch studio space and extensive resources, ensuring their photography projects are executed seamlessly and professionally.

    Can you shoot food and beverage photography both in-studio and on-location, such as at a restaurant or event? + -

    Absolutely! GradePixel’s team is equipped to shoot food and beverage photography in our well-appointed studio or at your preferred location, such as a restaurant, cafe, event space, or production facility. We will work with you to determine the best setting for your project, ensuring that the final images reflect the desired atmosphere and context.

    How does GradePixel incorporate AI into their photography services, and what are the benefits for clients with budget constraints or multiple location requirements? + -

    At GradePixel, we continuously innovate to deliver exceptional results for our clients, and one such innovation is the integration of AI technology into our professional photography services. By using AI-generated backgrounds, we can offer clients the opportunity to shoot in multiple locations without the added costs of location rental fees, additional manpower, and stock image purchases.

    The AI-powered photography approach is ideal for clients with tight budgets or those who want to create diverse images in various settings within a shorter timeframe. For example, we recently completed a project for a client that required shooting in 15 different locations. By leveraging AI-generated backgrounds, we were able to complete the entire shoot in just one day, a process that would typically take 5 to 7 days.

    By choosing GradePixel’s AI-enhanced photography services, clients can enjoy the following benefits:

    1. Cost savings: Eliminate the need for location rental fees, extra manpower, and stock image purchases.
    2. Time efficiency: Complete complex, multi-location shoots in significantly less time.
    3. Flexibility: Achieve the desired look and feel for your images without the limitations of physical locations.
    4. Creative freedom: Explore a virtually limitless range of background options tailored to your project’s needs.
    5. Consistent quality: Maintain the high-quality standards of GradePixel’s photography while leveraging AI technology.
    How do you handle shooting beverages, particularly those with challenging elements such as condensation, foam, or bubbles? + -

    Our experienced team at GradePixel is well-versed in photographing various types of beverages, including those with challenging visual elements. We employ specialised lighting techniques, camera angles, and post-production processes to capture the unique features of each beverage, ensuring that condensation, foam, bubbles, and other elements are showcased in the most visually appealing way.

    What is the typical turnaround time for food and beverage photography projects? + -

    Turnaround times for food and beverage photography projects may vary depending on the scope and complexity of the shoot. We’ll work with you to establish a timeline that meets your needs while maintaining our high standards of quality and creativity.

    What are GradePixel’s cancellation policies for food & beverage photography? + -

    At GradePixel, we understand that plans can change, and flexibility is essential. Our cancellation policy for food and beverage photography is designed to be fair and accommodating:

    • Notice Period: If you need to cancel your scheduled shoot, we kindly request that you inform us at least 72 hours in advance. This allows us to adjust our scheduling and allocate resources efficiently.
    • Cancellation Fees: For cancellations made with less than 72 hours’ notice, a fee of 50% of the booked session will be charged. This fee compensates for the time and resources reserved for your project.
    • Rescheduling: We are more than happy to reschedule your session at no extra cost if you provide us with more than 72 hours’ notice. Our team will work closely with you to find a new suitable date for your shoot.
    • Deposit Policy: In the event of a cancellation, please note that the initial deposit is non-refundable. However, it can be credited towards future bookings if the session is rescheduled.
    • Exceptions: We also understand that unforeseen circumstances can sometimes arise. In such exceptional cases, we will work with you to find the most suitable solution, taking into consideration the specific circumstances of the cancellation.

    Our goal is to maintain a fair and professional relationship with all our clients, ensuring that we can meet your needs while managing our resources effectively.