What Is a Corporate Video?

Capturing attention in today’s fast-paced world is a challenge, and businesses are constantly seeking innovative ways to connect with their audience and capture their attention despite the fierce competition. And here’s where corporate videos come in. 

These tools transcend the limitations of traditional text-based communication, allowing companies to tell their stories, showcase their offerings and leave a strong impression.

But what exactly sets a corporate video apart from other video formats? How can it be leveraged to strengthen your brand and drive business results? 

Difference Between Corporate Video, Commercial Video and Brand Video

Corporate, commercial and brand videos — they all use the power of video to engage viewers, but what are their differences? Here is what sets the three apart:

Corporate Videos

Corporate videos serve as multifaceted tools, encompassing a wide range of objectives beyond direct product promotion. For example, you can use them to introduce your company culture, showcase employee testimonials, highlight social responsibility initiatives or provide internal training materials. At the same time, corporate videos can build brand awareness, foster trust and cultivate deeper connections with stakeholders, including employees, current investors and potential partners.

Commercial Videos

Commercial videos, on the other hand, focus on promoting specific products or services. Additionally, they are designed to capture the attention of potential customers, generate interest and ultimately drive sales for a company. Note that commercial videos often employ persuasive storytelling techniques, emotional appeals and clear calls to action to encourage viewers to take the next step.

Brand Videos

While brand videos can also be classified as corporate videos, they occupy a particular space. These videos focus on capturing the essence of your brand identity and values. Moreover, they aim to evoke emotions, tell your story and connect with people on a deeper level. Another important detail to note is that brand videos are not necessarily product-centric, but rather, they strive to create a lasting impression of your company’s personality, mission and vision.

Types of Corporate Videos

Corporate videos span a wide spectrum of styles and purposes. Here are some of their most common types, their examples and what roles they play in achieving your communication goals:

1. Product or Service Videos

These videos put your offerings in the spotlight, demonstrating their features, benefits and real-world applications. And when you hire product videography services, you can produce materials that spark interest, build desire and ultimately drive conversions.

Some examples of product or service videos include:

• Customer testimonial videos that feature satisfied customers describing their positive experiences with your product or service
• Product demos which showcase the features and functionality of your product in action
• Behind-the-scenes videos that give a look into your company’s production process or team

2. Brand Videos

Brand videos go beyond product specifics, capturing your company’s identity and values. And as mentioned, they tell your story and foster a connection with your audience. Additionally, you can use them to attract top talent, build brand loyalty and differentiate your company in a competitive market.

Some examples of brand videos include:

• Company culture videos that showcase your company’s values, mission and workplace environment
• Mission statement videos that highlight your company’s purpose and social impact
• Brand story videos where you can share the history and evolution of your company
• Customer stories videos that feature real customers who embody your brand values

3. Explainer Videos

Explainer videos break down complex concepts or processes into easily digestible chunks. They also leverage animation, graphics and voiceovers to simplify information and make it more engaging. What’s more, you can use them to onboard new customers, educate company employees or showcase your expertise in a specific field.

Some examples of explainer videos include:

• How-to videos that provide detailed instructions on using your product or service
• Process videos which explain complex workflows or procedures
• Frequently asked questions (FAQs) videos that address common customer questions and concerns
• Industry overview videos which provide insights into your sector or niche

4. Internal Communication Videos

These videos cater specifically to your employees, fostering a sense of community and shared purpose. They can also be used to share company updates, recognise achievements or promote employee engagement initiatives. At the same time, internal communication videos play a role in building a strong company culture and boosting morale.

Some examples of internal communication videos are:

• Welcome videos which introduce new employees to your company’s culture and values
• Company announcements where you share important news and updates with employees
• Employee recognition videos that celebrate employee achievements and milestones
• Training videos that provide employees with the knowledge and skills they need to succeed

5. Conference Videos

Conference videos are typically played at industry events, seminars or workshops. They also serve as valuable resources for those who couldn’t attend the corporate event in person. 

Some examples of conference videos include:

• Keynote speeches which feature industry leaders and experts sharing their insights
• Panel discussions that bring together diverse perspectives on a relevant topic
• Product demonstrations that showcase new products or services to a live audience
• Event highlights which compile the most engaging moments from the conference

5. Corporate Social Responsibility Videos

These videos showcase your company’s commitment to social and environmental causes. Plus, they highlight your positive impact on the community and demonstrate your dedication to ethical business practices. Moreover, corporate social responsibility videos can enhance your brand image, attract socially conscious customers and foster goodwill.

Some examples of corporate social responsibility videos are:

• Community outreach videos that feature your company’s involvement in charitable initiatives
• Sustainability videos which highlight your company’s efforts to reduce its environmental impact
• Diversity videos that promote your company’s efforts in creating an inclusive workplace
• Cause-related marketing video where you partner with a nonprofit organisation to support a worthy cause

How to Make Branded Corporate Videos

Creating captivating corporate videos involves creativity and planning.

Here are some key tips to consider:

• Define your objectives and target audience. What do you want to achieve with your video, and who are you trying to reach?
• Craft a story that aligns with your brand identity and resonates with viewers. Remember, your video should have a clear message and narrative that engages and informs your audience.
• Ensure high-quality visuals and audio. So, you’ll need professional equipment and editing software to create a polished and professional look and feel.
• Incorporate professional voiceovers and music. A professional voiceover, for instance, can add credibility and clarity to your video. Plus, you can use music to set the mood for your branded corporate videos.
• Keep your videos concise and engaging. Since many people have a short attention span, make sure your videos are visually appealing and to the point.
• Include a clear call to action. Tell viewers what you want them to do after watching your video, whether it’s visiting your website, making a purchase or subscribing to an email newsletter.

Achieve Your Corporate Communication Goals with GradePixel

Corporate videos can transform your brand communication, forging deeper connections with your audience and driving business growth. However, crafting impactful videos requires expertise, creativity and access to professional resources.

So, if you want to achieve your corporate communication goals, partner with a trusted video production company like GradePixel. Aside from providing photography services in Singapore, we also offer a comprehensive suite of video production solutions tailored to specific corporate needs. And with state-of-the-art equipment, a fully equipped studio and a passion for storytelling, we’ll help you generate corporate videos that captivate, inform and inspire.

Contact GradePixel today and let us help you share your company’s story and message.