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Panadol Cold+Flu hero lifestyle scene
Panadol × GradePixel

The pill box
that became
a fashion
accessory.

Client Panadol Singapore
Services Product Photography · Video
Campaign Type Blind Box Launch
0
Product variants
0
Campaign images delivered
30
Min — total shoot time
0
AI lifestyle scenes crafted in post
Panadol Cold+Flu plushie on tote bag
The Brief
Turn a plushie into campaign content — fast.
The Challenge

A limited-edition launch with an unlimited ambition.

Panadol was launching something unexpected: a blind box campaign featuring plushie pouches designed to look exactly like their iconic Cold+Flu and Panadol Extra packaging. Collectible, functional, unmistakably Panadol.

The brief was clear — create campaign-quality lifestyle visuals that showed these products living in the real world. The constraint was equally clear: no prop budget, no location shoots, no weeks of pre-production.

📦
Two variants, one shoot

Cold+Flu (blue) and Panadol Extra (red) both needed their own distinct lifestyle treatment — different moods, different scenes, same efficient production timeline.

⚡
No props. No location. No time.

Traditional prop sourcing and lifestyle set styling for 6 hero images would have added weeks and significant cost to the timeline. That wasn't an option.

🎯
Campaign-ready from day one

The images needed to work across social, digital, and campaign placements — clean enough to be versatile, lifestyle enough to tell a story.

Our Approach

Shoot once. Build the world in post.

GradePixel proposed a hybrid workflow: shoot the products clean against white in-studio, then use AI to composite them into fully-realised lifestyle scenes. No props to source, no location to book, no background to dress.

The result: multiple distinct lifestyle environments from a single, efficient studio session — each one tailored to how the product actually lives in someone's day.

01
Studio shoot — white background
Both variants photographed on cyclorama with controlled lighting. Clean product angles captured for compositing — no surface reflections, no distracting backgrounds.
02
AI lifestyle scene generation
Each product placed into purpose-built AI environments — a cobalt blue flat-lay with everyday carry items, red editorial angles, bag-clip lifestyle shots. Each scene dialled to the product's colour palette.
03
Colour-matched finishing
Final grading matched each scene to its variant — deep cobalt for Cold+Flu, saturated campaign red for Panadol Extra. Product integrity maintained throughout.
04
Unboxing video production
A dedicated product reveal video capturing the blind box unboxing experience — building anticipation for the collectible campaign.
30 min
Total studio shoot time — vs. a full day for a traditional lifestyle shoot
6
Distinct AI lifestyle scenes crafted in post from that single 30-minute session
0
Props purchased. Zero location fees. Zero set-dressing time.
The Work

Two variants. Six scenes.
One cohesive campaign.

Cold+Flu hero scene
Cold+Flu · Hero Scene
Cold+Flu floating scene
Cold+Flu · Floating
Cold+Flu on bag
Cold+Flu · On Bag
Panadol Extra floating scene
Extra · Floating
Panadol Extra unzipped
Extra · Unzipped
Panadol Extra on bag
Extra · On Bag
Cold+Flu variant
Cold+Flu · 8-in-1
Cough & Cold
Pouch
Coin pouch + tissue holder set. Cobalt blue. Clipped, carried, and unmistakably Panadol.
Panadol Extra variant
Panadol Extra
Optizorb
Coin Purse
Zip-around purse. Campaign red. Holds your cards, your pills, your lip gloss.
Studio to Scene

From white wall to world-built.

Every lifestyle image started life as a clean studio shot. GradePixel's AI workflow placed the product into a fully realised scene — without a single prop on set.

After — AI lifestyle scene
Before — studio white background
Studio Original AI Lifestyle Scene
The Numbers
30min

shoot. A full day's work — done in post.

A typical lifestyle shoot takes a full day: props to source, sets to dress, scenes to reset. With GradePixel's AI workflow, the studio session took 30 minutes. The rest — six fully-realised lifestyle scenes — was built in post. Same result. A fraction of the time and cost.

Colour Story

Built around the brand.

The campaign's two-palette structure mirrors Panadol's own product line — cobalt blue for Cold+Flu, saturated red for Extra. Each lifestyle scene was colour-graded to match.

Panadol Blue
#1A6FFF
Night Blue
#0D3B99
Extra Red
#D42B2B
Deep Red
#7A0D0D
Studio White
#F5F3F0
Campaign Black
#080808
"
Honestly, we didn't expect this level of output from a 30-minute shoot. The images were campaign-ready and we could use them straight away.
Brand Marketing Team · Panadol Singapore
Work with GradePixel

Launching a campaign?
Let's build the visuals.

Whether you have a brief or just a product and a deadline, GradePixel handles the creative direction, the shoot, and the post-production — from white background to campaign-ready.

Chat with us on WhatsApp Response within 24 hours · Singapore-based studio