Fine jewellery,
finally shown right.
A Singapore jewellery label's new collection — shot clean, then built into lifestyle imagery without a single prop or location.
The challenge
Their images weren't doing the jewellery justice.
By Invite Only had a strong product — the Lucky Clover series and their chain bracelets are exactly the kind of pieces that photograph beautifully. But their existing imagery wasn't e-commerce ready. Inconsistent lighting, no controlled studio setup, and photos that couldn't carry the brand on Shopify.
They were launching a new collection across multiple colourways — white, green, and blue cat's eye stone — and needed images that could serve two purposes: clean white background shots for product listings, and editorial lifestyle imagery to build desire.
The goal was to deliver both without doubling the production cost or timeline.
The approach
Shoot once. Build the world in post.
We stripped everything back to what mattered: the product, the light, and the white cyclorama. Every piece got shot clean — precise lighting that made the metal and stones shine without distraction.
From those white background shots, we composited lifestyle imagery in post. AI-generated warm linen environments, no props sourced, no set dressed. Two complete deliverables from one session.
The collection's colour story
Three stones. Each needing its own light.
Lucky Clover series
Ring, earrings, bracelet, necklace — all three colourways.
Moments in Time collection
Gold and silver — built to last.
The transformation
Same shot. Different world.
Move your mouse across the image to see the difference between the white background product shot and the AI lifestyle composite — built from the same photograph, in post.
We finally have images that match the quality of the jewellery. The lifestyle shots especially, we didn't expect that from a single shoot.
By Invite Only, Founder
Where it's live
Now on byinviteonly.com
The full image set is live on By Invite Only's Shopify store. White background shots run on product listing pages. The lifestyle flat-lay runs as the editorial hero across collection pages.
Both sets came out of the same production session — no second shoot required.
Work with GradePixel
Launching a collection? Let's talk about the shoot.
One session. Clean product images for your listings, and lifestyle imagery that builds the brand — without running two separate productions.
Singapore studio · Available for bookings